Former Brunswick Life Fitness global director is named Crestliner Boats president

Brittany Hizer has been named president of Crestliner Boats, reporting to Dirk Hyde, president of Brunswick’s Aluminum Fish Group.

Otesgo, Minn.-based Crestliner is one of 14 brands which comprise the Boat Group of Brunswick Corp.

Hizer most recently served as global director for Life Fitness Digital Ventures, which is also associated with Brunswick Corp. She was responsible for championing the division’s digital transformation vision as well as its fiscal strategy.

Earlier in her career, Hizer led the Life Fitness acquisition and integration of its SCIFIT brand, with general management responsibility for the Tulsa, Okla.-based business.

In that role, Hizer delivered exceptional operating synergies and drove increased sales through the dealer network.

Hizer joined Life Fitness in 2004, where she had a number of roles of increasing responsibility during her tenure. She brings more than 15 years of product, sales and general management experience to her new responsibilities at Crestliner.

Hizer earned her baccalaureate at DePauw University in Greencastle, Ind., and will receive her MBA from Northwestern University’s Kellogg School of Management in December.

Further, she is passionate about diversity in leadership as a way to create stronger business results and served as the Business Alignment Lead for the Brunswick Women’s Leadership Council.