Britain’s biggest boat builder, Sunseeker International, has announced Christian Marti will join the business as CEO in November, replacing Phil Popham, who left the business at the end of September to take up a new challenge.
Marti joins Sunseeker from Aston Martin Lagonda, where he held the position of chief sales officer and vice president.
Having worked within the automotive industry for over 25 years he brings with him over 18 years of senior management experience across European and Asian markets with premium luxury brands such as Jaguar Land Rover and McLaren Automotive.
During his time at Aston Martin, was a significant part of the executive team that transformed the iconic British brand into the successful business it is today.
“We are delighted to welcome Christian to Sunseeker International,” said John Zeng, Dalian Wanda’s board representative for Sunseeker. “He has an impressive and proven track record of growing the financial performance of major manufacturing businesses and a strong affinity for global luxury brands”
Zeng said Marti Christian joins at a crucial time for Sunseeker as the company moves into its next phase of growth.
“I have no doubt he will help us build upon the incredible work already undertaken by the team in achieving a remarkable business turnaround in record time,” Zeng said.
Marti said he is delighted to be joining Sunseeker at such an exciting time. The company has recently embarked on a five-year growth strategy and the company is sitting on its strongest ever order book with continued investment in new product and facilities at the heart of the business plan.
“I look forward to working with the Sunseeker team on the future opportunities to grow this already outstanding, world-famous luxury brand,” Marti added.
Sunseeker is looking to strengthen its position at the forefront of the global superyacht market with the announcement of a new larger flagship model that will launch in 2021.
The new 161 Yacht will move the company into aluminum built vessels for the first time through a collaboration with Dutch builder ICON Yachts.