With the expected acquisition of AVALA Marketing Group that was scheduled to close on Sept. 30, Rollick will provide manufacturers and retailers in distributed dealer networks with an efficient and effective end-to-end marketing solution.
Rollick will become the first enterprise lead management solution connecting OEMs and dealers in the marine, powersports, RV and industrial equipment industries, the company stated in a news release.
For over 20 years, AVALA Marketing Group has have focused on digital strategy for OEMs in the marine, RV and industrial equipment industries.
“Over the last several months we began to search for a partner that was committed to investing in our clients, employees and technology,” said Steve Pizzolato, founder and CEO of AVALA Marketing Group. “Rollick also offers a dealer complement to our OEM strategic positioning and a technical complement to our Aimbase Marketing Automation and CX software,” Pizzolato added. “Rollick checked all of the boxes and after meeting the leadership team, it immediately felt like a natural fit.”
Rollick looks forward to accelerating investment in robust marketing solutions the AVALA team has built, said Bernie Brenner, CEO of Rollick.
“We are confident that this combined platform creates many opportunities to better serve our customers, partners and buyers in the recreation and industrial equipment industries,” Brenner said. “Steve has built an incredible company, and his deep experience, insights and leadership will continue to be invaluable.”
Rollick Outdoor, Inc. will change its corporate name to Rollick, Inc. and AVALA Marketing Group, Inc. will become AVALA Inc., a Rollick company.
Pivot Stage Partners and founder Jason Jamijian served as exclusive adviser to AVALA during the transaction process.