HCB Center Console Yachts has launched HCByachts.com to further develop the company’s new product segment.
HCB originally announced the segment descriptor earlier this year at the Miami International Boat Show, when it completed its rebrand and reincarnation of the classic Hydra-Sports brand.
“This new site is the first marketing asset we’ve launched that completely tells the HCB Center Console Yachts story,” said Mike Yobe, vice president of product strategy. “We have a unique brand story to tell, and this site covers it all.”
The new site features upgraded product photography and video assets and a section outlining HCB’s Crucero Customer Experience. A new virtual build-a-boat module will be a future feature.
The new website also thoroughly explains HCB’s new, self-defined center console yacht product classification.
The company predicts this distinct positioning and the positive curiosity it will generate will have buyers of traditional, inboard cabin-style sport fishing yachts rethinking their next purchase.
“Between our Crucero buying experience and Factory Annex retail approach, HCB has created a distinct way of doing business our customer genuinely appreciates,” said CEO Elias De La Torre III. “This site tells that story well and will be an excellent conduit between our brand, retail partners, and customers. It will help connect all those points as prospects begin to do their pre-purchase research and see what we’re all about.”
HCB Center Console Yachts ranging from 39 to 53 feet, with a new 65-foot model being added this fall.