Cobalt adds regional sales manager for the Northeast U.S.

Cobalt Boats has named Bryan Holland as the company’s regional sales manager for the Northeastern United States. 

Holland has held progressive sales leadership and dealer development positions with several boat and marine industry companies over the past 25 years, building a strong base of contacts in the eastern U.S.

His experience includes sales, sales management and marketing in both the inboard and outboard sectors, and his industry profile and skills will help Cobalt continue to expand its presence in the northeast.

“We’re excited to welcome Bryan to the Cobalt family,” said Jeffrey Morales, Cobalt’s director of sales. “He offers us – and our dealers – a wealth of experience and marine sales knowledge, and he’s respected throughout the industry for his honesty, integrity and dedication. He truly shares our vision, our passion and, above all, our commitment to satisfying the needs of our dealers.”

Based in North Carolina, Holland attended the University of Louisiana at Monroe. Boating has been a lifelong interest, and he’s pleased to have this opportunity with Cobalt.

“It has been a childhood dream to one day work for Cobalt Boats. I could not be happier in joining the team in Neodesha, and I look forward to a long and exciting career helping Cobalt continue its success with established boaters and also attract younger prospects who are driving the industry’s current expansion,” Holland said.


  1. William R Emerick

    Cobalt should be proud to have an employee like Bryan Holland. I met him at a boat show in upstate New York, and he was the best!! I felt exactly like you described him in the article, honest, informational, and dedicated.

  2. As a child, on my Fathers’ 223 Cobalt Condurre ,we chased Bryan around a small lake in NC. He is the product of a great family oriented community and was always willing to take time out of his day to teach and build relationships within the boating community. His professional demeanor, morals, and values represent many attributes that the marine industry is often lacking. Bryan Holland and Cobalt Boats will be a team that continues to set the standard for the entire marine industry. I bumped into him about 20 years ago while setting up for a boat show in Orlando, prior to joining the service. I hope Cobalt allows him to do what he does! He is the face and voice that the best family boat manufacture in America needs.

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