Z Nautic Americas names new CEO

Z Nautic Group — the group behind the Zodiac, Bombard, Avon and AKA Marine brands — recently appointed Kevin Fletcher as CEO of Z Nautic Americas and EVP of Z Nautic Group.

“We are thrilled to welcome Kevin as part of our organization, with responsibility to oversee all legal and operational activities for Z Nautic Americas,” said Dominique Heber-Suffrin, president and CEO of Z Nautic Group. “I am confident that this selections will allow Z Nautic Group to aggressively grow our four brands throughout the Americas, while maintaining world-class quality and customer service.”

Fletcher is relocating to Summerville, S.C. from Des Moines, Iowa, where he spent the last three years as president of Lorenz & Jones, a marine and powersports Distributor. In this role, he transitioned the company from a family-run business to private ownership and doubled operational earnings.

Prior to that, Fletcher spent 13 years in numerous roles for Brunswick Corporation. During his tenure, he launched Mercury’s most successful and profitable line of propellers, managed marketing for Mercury inflatables, helped launch a Customer Relationship Management tool that included Marine Trade Areas, and tripled revenue for the Attwood Division within four years.

“I’ve been a lifetime boating enthusiast and have worked successfully in the marine industry for many years,” Fletcher said. “As such, I am looking forward to working with the Summerville team to expand Z Nautic America’s U.S.-based manufacturing and ensure aggressive growth in revenue, profit, and market share for Z Nautic Group.”


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