SailTime, Jeanneau announce strategic marketing partnership

SailTime has announced a new strategic marketing partnership with Groupe Beneteau’s Jeanneau.

The partnership allows SailTime bases throughout the United States to sell Jeanneau boats into their local fleet via SailTime’s innovative yacht ownership program.

SailTime has more than 30 bases in North America and five bases in Australia. SailTime members share the use of a professionally managed boat through the use of a unique and proprietary online scheduling system.

A monthly membership fee covers the slip fees, maintenance, insurance and operating costs. These memberships offer an alternative to boat ownership.

“The purpose of the partnership is for SailTime to offer Jeanneau sailboats in its fleet for members and owners. SailTime will now be exclusive to Beneteau and Jeanneau, combined – the largest sailboat manufacturer in the world,” said SailTime CEO Todd Hess.

The agreement gives SailTime customers another high-quality option to access a boat all season via the SailTime innovative membership and ownership programs.

SailTime will provide Jeanneau an additional way to access the sharing economy and to tap into a growing market of buyers and boaters.

Currently, Jeanneau sailboats are featured at SailTime bases in Detroit, Michigan, Houston, Texas, St. Augustine, Florida, Virginia Beach, Virginia and Toronto, Ontario.

Jeanneau America, now in its 10th year of their manufacturing boats in America at its plant in Marion, S.C., sees the partnership extension as a key advancement in its North American market growth strategy.

“We’re very excited to enter into this strategic partnership with one of the world leaders in the sharing economy. With their bases located throughout North America, we think SailTime provides terrific reach to this growing market of boating enthusiasts,” said Jeanneau America President Nicolas Harvey.