Torqeedo appoints new marketing vice president

Torqeedo has announced the appointment of Oliver Glück as its vice president marketing. Glück will oversee worldwide marketing and communication strategies for Torqeedo,

Prior to joining Torqeedo, Glück was head of marketing communication and brand strategy for Hyundai Motor Europe. He was responsible for overseeing the development and implementation of the pan-European strategy and campaigns, with a particular focus on digital transformation as well as content, brand and mass marketing activities.

The launch of the Hyundai Ioniq – the world’s first car offering three electrified powertrains – was an important milestone during Glück’s tenure at Hyundai. 

Glück’s experience includes in-house positions at automotive companies and consulting for several automotive brands, including the development of new mobility strategies. He worked for Fiat Auto, BBDO Worldwide, Millhaus, and Allianz Global Automotive, among others.

Glück holds a degree in marketing, innovation management and advertising psychology from Ludwig-Maximilians-University in Munich, is well-connected in the boating scene and is an experienced regatta sailor. 

“Oliver Glück’s international marketing experience will be a tremendous asset as we accelerate Torqeedo’s ongoing growth and expand into new verticals. He brings innovative strategies to broaden our brand awareness and further deepen our engagement with customers.” said Christoph Ballin, CEO of Torqeedo.

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