MRAA introduces all-new membership structure

The Marine Retailers Association of the Americas has launched an all-new retail membership structure in an effort to better serve today’s boat dealers.

With three levels of membership now available to dealers, service shops, marinas and other retailers, the MRAA has built great value to drive the return on investment dealers seek from their support of the association.

“Over the course of the last six years, our MRAA team has created immense value by introducing numerous programs and services for our members and the industry at large” explains Matt Gruhn, president of MRAA. “We’ve more than doubled the benefits we offer; expanded our annual conference; brought Dealership Certification in house; launched workforce assessment and compensation studies; created a full-featured career center; introduced a robust online learning system; increased the number of resources we have to offer; and much, much more. “This new structure was driven by our board of directors, and we’re excited to roll it out and offer all- inclusive memberships that appeal to different types of dealers.”

The Bronze Member level is MRAA’s standard membership. It includes access to numerous member benefits, and allows for the purchase of products and services on an a la carte basis.

At the Silver Member level, MRAA has included access to its growing catalog of educational programs at, giving dealers direct access to nearly 100 courses for the member location’s entire staff.

Gold Members will have access to the member benefits, the course catalog, in addition to MRAA custom publications and the all-new Continuous Certification program. Dealers must be previously certified in order to access the Gold level membership.

“This new membership structure mirrors the way that dealers move through their MRAA engagement,” explains Nikki Duffney, membership & benefits specialist at the MRAA. “The path they follow typically engages them first with a membership; then it drives a performance increase with education and training programs; and finally, it helps guide them to become industry-leading dealers through the Marine Industry Certified Dealership Program. We’re excited to roll out this program to offer today’s dealers a visible path to becoming the best that they can be.”

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