MRAA introduces certification program at SeaArk meeting

The Marine Retailers Association of the Americas recently participated at the SeaArk Boats dealer meeting, presenting opportunities for dealership growth and success through the Marine Industry Certified Dealership.

At the meeting, MRAA Lead Certification Consultant Bob McCann presented twice to the dealers in attendance, offering them insight into a proven path for growth and success.

The Dealer Certification Program, endorsed by SeaArk Boats and parent company Correct Craft, Inc., provides dealers with a blueprint for building an industry-leading dealership operation.

“We work with dealers on a daily basis to help them strengthen their competitive advantage, and we had an engaging conversation with SeaArk’s dealer network on how to instill a culture of continuous improvement,” McCann said. “We believe the roadmap that Dealer Certification offers them leads them down a path of stronger operating systems, greater employee engagement, and higher levels of customer loyalty, which all add up to greater profitability for SeaArk Dealers.”

As part of a broad campaign to fulfill its mission, MRAA has been working closely with a number of manufacturers throughout 2017 to help extend such opportunities to their networks in custom programs.

Additionally, MRAA has evolved the Dealer Certification Program to create much greater value for Certified Dealers and their staffs. Today, not only will the process of becoming Certified help dealers stay focused on continuous improvement, but it will also share real-world strategies, best practices and insights from world class experts.

“We believe the Dealer Certification Program is an ideal resource for our dealer network to tap into and use to grow their businesses,” said Steve Henderson, president of SeaArk Boats. “As SeaArk looks to strengthen its position in the market, we wanted to give our dealers access to tools and educational programming like that which the MRAA offers to help them strengthen their competitive advantage, as well.”

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