Boston Whaler recently celebrated its 60th anniversary year with a weeklong series of media and dealer events in Florida.
The company kicked off the week with an international media event Aug. 22 and Aug. 23, hosted at Southwestern Florida's Hyatt Sarasota Resort.
A dealer meeting and 60th anniversary gala took place Aug. 23 to Aug. 25, followed by a consumer retail event Aug. 26.
More than 20 Boston Whaler models were in the water and available for test rides, including three models making their premiere: the new 150 Montauk and 170 Montauk, and the new 350 Realm.
Boston Whaler is planning additional anniversary events including a fishing tournament, several customer rendezvous and special boat show appearances, among other activities.
"Our goal was to host a series of events that spotlighted our intrinsic values and that celebrated the Whaler community — from the dealer partners who do an outstanding job championing Boston Whaler in the field to the suppliers who support our drive for innovation, to the employees whose passion makes our success possible, to the customers who make up the larger Whaler community and inspire us to keep doing what we do," said President Nick Stickler.