Derek Trovillion named T-H Marine director of digital marketing

T-H Marine Supplies, Inc., of Huntsville, Ala., announced that Derek Trovillion has joined the company as the director of digital marketing. Trovillion will lead strategy and management of the company’s digital presence, including the company’s websites, advertising, online promotions, content management and social media.

“We’ve had several years to get to know Derek in his role as a digital marketing consultant, so we are thrilled to have him working on our team full time,” said T-H Marine’s President and CEO Jeff Huntley. “We will certainly be putting his communications and marketing experience to work as we head into ICAST 2017 in Orlando and as we make big plans for growing our presence in the fishing and boating industry.”

Before joining T-H Marine, Trovillion worked in various capacities building his writing, marketing and project management expertise. He built a firm foundation in traditional communications, including journalism, copy editing and event outreach, but he prides himself as an early adopter of digital platforms.

When working for a digital marketing agency, Trovillion focused on long-term strategy and practical innovations for clients like T-H Marine. After a few years of working together, it came time for T-H Marine to grow again and it was a natural fit for Trovillion to join the team.

“I work in a pretty technical field, but I have loved fishing and boating and enjoying the outdoors my whole life,” said Trovillion. “It’s like I’m getting the best of both worlds, so this opportunity is really exciting for me.

“I look forward to working with the awesome team at T-H Marine even more as we promote the company’s extensive product list, innovate and build upon what we have to offer, and connect with audiences who love to get out on the water,” he added.

“With Derek driving our digital presence, I am excited about how we can strengthen our connections with existing customers online and how we can reach new customers, too,” Huntley said. “We know it is essential to have a strong digital presence for the growing list of products we are excited to promote. We look forward to the opportunity this presents for growing our new brands online including the AquaBlaze LEDs, our expanding line of HydroWave units, our KVD KONG mounts, the Tackle Titan and Z-launch. And, of course, we will continue to promote our industry standards like the ATLAS Hydraulic Jack Plate, our G-Force products, G-Juice, the Hot-Foot, and the Oxygenator.”

To learn more about T-H Marine, visit www.thmarine.com/about-us.

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