Kyle Publications changes name to Kyle Media

Kyle Publications, Inc., publisher of Great Lakes Scuttlebutt magazine and the Marine Ad Network, has changed its name to Kyle Media, Inc.

The decision was made to more accurately reflect the company’s expansion in recent years from a marine industry publisher to include an online marketing company as well.

“While Great Lakes Scuttlebutt remains the core of what we do, our online marketing success in the marine industry meant we needed our company name to better describe our expanded activities,” said Kyle Media President Erik Kyle.

Since its founding in 1992, Great Lakes Scuttlebutt has attracted an audience of Midwest boaters, making it an informative print and online vehicle for boaters and marine industry advertisers.

However, as technology advanced and the number of online marine industry publications increased, Kyle saw another opportunity.

“We realized that marine industry companies were looking for a cost effective way to advertise their products online,” Kyle said. “And publishers were looking for ways to sell their unsold space to advertisers.”

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Out of this came the Marine Ad Network, a venture Kyle says has found its mark.

“We are effective because we laser target the customers our advertisers want to reach in the precise geographic location,” he said. “Our publishers are happy because they get a paycheck every month for space that would otherwise be unsold or turned over to Google Adsense for minimal revenue.”

Another successful Kyle Media venture has been geo fencing digital campaigns at marine events. The company places their clients’ banner ads and videos on any website or social network frequented by marine show attendees to drive traffic to their clients’ booths.

“This marketing effort has proved to be successful because it significantly increases our clients’ return on their investment of having a booth at the marine event,” Kyle said.

The timing of the name change coincides with the company’s 25th anniversary, a happy coincidence, according to Kyle.

“We’ve been around a long time, he said. “And we’ve done well. But what’s most rewarding is how we’ve continued to evolve and grow and embrace new ideas.”

For more information, contact Kyle at 419-699-0415 or erik@kylemediainc.com

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