After more than a decade as a traditional marketing services agency, Adventure Advertising announced its official rebrand to OutdoorFlics Digital Studios + Media Lab, a digital-focused content producer and distributor.
The Atlanta-based OutdoorFlics is a digital content creation and distribution agency with expertise in data-driven consumer engagement via branded video storytelling content for lifestyle brands in the outdoor recreation, green/ag, and university athletics verticals. Current and past clients include Exmark Manufacturing Co., Chevy, Realtree, Simrad, Lowrance, Carolina Skiff, Shimano N.A. Corp., Z-Man Fishing Products, Georgia State University, Old Dominion University and Mississippi State University.
Recent work includes Exmark’s On Deck media partnership with Major League Baseball and the St. Louis Cardinals and Done-in-a-Weekend branded-content series; Season 4 of Z-Man’s Project Z original web-based episodic series; and Georgia State’s Inner Panther brand story and supporting brand-aid video series. Details are also being finalized for new digital-first reality series with Realtree and Greg Norman, Jr.
“The marketing and advertising industries have experienced seismic shifts created by the increasing movement of leading companies towards employing intelligent marketing strategies to satisfy growing consumer demand for more connected relationships with the brands they choose to invest in,” said Jason Meninger, OutdoorFlics co-founder and a professional angler on the Fishing League Worldwide Tour. “As a result, savvy marketers are demanding greater ROI from their agency partnerships.
“Recognizing this shift over the last five years, we’ve gradually adjusted our focus around an ‘Intelligent Marketing Philosophy’ to keep us positioned on the cutting edge of digital consumer engagement,” he added.
For more information, visit OutdoorFlics.com.