SureShade hits milestone of 100 boat models in Miami

SureShade, the U.S. designer and manufacturer of patented retractable sunshade systems for the marine industry, has reached a new company milestone of 100 boat models available with SureShade as a factory option or standard feature at the 2017 Miami International Boat Show and Yachts Miami Beach events.

Among the 100 boat models featured in Miami, 12 new boat models debuted with SureShade as an option, including the Sea Ray 400 SLX, Boston Whaler 380 Outrage, Sea Ray L550, Scout 380 LXF, Cruisers 50 Cantius, Robalo R317, Chris-Craft Catalina 30 & Calypso 30, Cobia 280 Dual Console, Intrepid 475 Panacea, MAKO 414 CC and Belzona 325 CC.

Two boat brands featuring SureShade were also honored as winners of 2017 Miami International Boat Show Innovation Awards for their groundbreaking new consumer marine products:

• Scout Boats won an Innovation Award in the deck equipment & hardware category for its patent-pending Articulating Rocket Launcher – a product that facilitates easier access to fishing rods as well as the use of SureShade’s sunshade system in conjunction with its rocket launchers. The Scout Articulating Rocket Launcher is used alongside SureShade’s ATF automated shade on both the 420 LXF and new 380 LXF models.
• Sea Ray received an Innovation Award in the cuddy cabin and bowrider boats category for its new 400 SLX featuring SureShade’s ATF automated boat shade. Sea Ray has 17 boat models offering SureShade sunshade systems.

“From one boat eight years ago to 100 boat models in 2017, this year’s Miami events mark a significant milestone for SureShade as we continue to expand our portfolio of factory models,” said Dana Russikoff, SureShade’s business leader and co-founder. “We’re proud that boat builders are choosing our American-made telescoping shades as an integral component for their boat lines to meet the growing consumer demand for improved sun protection on boats.”