The International Marina & Boatyard Conference dove into its final day with Marcus Sheridan, AKA The Sales Lion, with its morning keynote – sponsored by TakeMeFishing – before opening the doors on a general session with NMMA President Thom Dammrich. IMBC's three-day conference in Fort Lauderdale, produced by the Association of Marina Industries concludes Friday, Jan. 27 at 5 p.m.
Sheridan provided conference goers with a simple reminder of an age-old concept, the importance of earning your customers' trust.
"It's all about honesty and trust. If you build that you can sell anything," Sheridan said. He also went on to reinforce the importance of embracing new methods of marketing and "letting go of the way it's always been done because these methods are critical to sustainability."
Dammrich opened up his session making reference to Marcus Sheridan.
"You need to listen to Marcus, because embracing the new methods of marketing is the way to the future and growth of our industry," Dammrich said. Dammrich's presentation provided statistics, supplied by the Recreational Boating Leadership Council's New Market Task Force, to illustrate the industry's need to break from traditional marketing plans to reach a more diverse demographic.
Friday's schedule will continue through 5 p.m. with breakout sessions and workshops related to marine law, fire safety, marina design, the Boating Infrastructure Grant, workers' compensation and more.
For more information about IMBC, visit marinaassociation.org/imbc.
IMBC is sponsored by Safe Harbor Marinas, Bellingham Marine, Bot Rop, Cellofoam, Eagle Floats, Golden Giant, ICW Planning Guide, MariCorp US, MYMIC Training Technologies, MYP, Norman Spencer Marine Insurance Services, Scribble Software, SeaLand Insurance, Simply Marinas and TakeMeFishing.org.