Priority One celebrates 30 years of F&I service with contest

Priority One Financial Services, Inc. will commemorate its 30th anniversary in business by celebrating and honoring their dealer partners.

In 1987, entrepreneur Lisa Gladstone founded Priority One by creating a concept that provides finance and insurance (F&I) services for marine dealers to retail finance their customers. In 2007 Priority One was acquired by Forest River, Inc., a Berkshire Hathaway company, and added other recreational dealers to their network.

In 2013, Priority One launched a commercial division to provide equipment financing services for dealers of commercial use vehicles including buses, business use trailers, vocational vehicles, boatyard equipment and more.

Today Priority One is a provider of full-service F&I solutions for hundreds of recreational and commercial dealers nationwide and has grown to over 70 employees.

To thank their dealers, Priority One will be holding a contest throughout the year. The dealer that sends the 30th funded deal every month will receive a prize. Prizes range from a large gas grill to a Foosball table to a full size jukebox.

“We are proud and honored to have served recreational dealers for 30 years now and look forward to helping the industry grow and thrive for many years to come. We look forward to celebrating with our dealers throughout the year,” said Heather Mariscal, president of Priority One.

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