Dometic announces new brand positioning

Dometic announced a new brand positioning for the company on November 28th at the RVIA National Trade Show and plan to unveil this for the marine at the Miami International Boat Show on Feb. 16.

Kelly McGann, senior vice president of marketing for Dometic Americas said: “Dometic is a global company that provides great solutions to satisfy people’s essential needs when living mobile. We offer smart and reliable products with outstanding design. Our new mission and tagline for Dometic is ‘Mobile Living Made Easy.’ At the heart of this new brand platform is a sharp focus on our end consumers –RV owners, boat owners, truck drivers and outdoor enthusiasts. Dometic is on a journey to make a seamless and consistent experience for our customers; fulfilling the promise of Mobile Living Made Easy, which is expressed in a new, fresh and modern visual identity centered on the values of our end consumers.”