MasterCraft launches lifestyle website

MasterCraft on Wednesday introduced its dedicated online lifestyle portal, The Craft.

The site ( creates a lifestyle connection through shopping, stories, personalities, products and ultimately the fun of boating, the company said.

“The Craft reflects our customers’ experiences both on and beyond the boat,” said Jay Povlin, MasterCraft vice president of sales and marketing. “Our customers are active people who regularly bounce between boating and their other outdoor activities every chance they get. As a result, the Craft was created to give our customers the best way to shop for everything on the water and much more.”

The site will sell items from leading surf brands, including Captain Fin, ENO hammocks, Futures Fins, Mizu, Priority Bicycles, Rusty Surfboards, Von Zipper, and Wake RX by Doc Lausch. The Craft will also chronicle stories related to all things boating and consumers’ active lifestyles beyond the sport.

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