MESCO attendance up 8 percent

Marine Equipment & Supply Co. (MESCO) of Thorofare, N.J., and Seacoast Distributors of Lindenhurst, N.Y. held the 53rd Annual Dealer Trade Show on Nov. 9 and 10, which saw an 8 percent increase in attendance over 2015.

Over 900 Mesco and Seacoast Dealer personnel attended the two-day event at Harrah’s Waterfront Conference Center in Atlantic City. Over 200 manufacturers were represented at the Show including 10 new vendors.

“Customers enjoyed our new location,” says Jim Del Cioppo, vice president of sales and marketing for MESCO. “Harrah’s is one of the top facilities on the East Coast and Atlantic City’s attractions provide plenty to see and do.”

Dealers from Connecticut, Delaware, Marylad, New Jersey, New York, Pennsylvania and Virginia worked the show to maximize their buying power at the Mid-Atlantic’s premier accessory event.

“The MESCO Show is the largest, longest running event of its kind in the region. Our dealers recognize and utilize the value of our show” Del Cioppo says. “They know it offers them the best buying opportunity of the year as well as a forum to interact with factory personnel and research new product in a friendly, comfortable environment. There is no other event in the region that offers the combination of benefits to the marine dealer that the MESCO/Seacoast Show does.

“We’re very proud of our show efforts and relationships with our customers and will continue to work hard to add additional value for the dealer,” he added. “We’ll continue to provide choices of leading name brand accessory manufacturers, high quality marketing materials such as our Homeport Retail Identity Program and strong dealer purchasing programs that emphasize the benefits of purchasing through independent distribution.”

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