Chaparral, Robalo upgrade to MRAA premier partner members

Chaparral Boats and Robalo Boats have upgraded their membership with the Marine Retailers Association of the Americas to a premier partner member.

Based in Nashville, Ga., Chaparral Boats and Robalo Boats are one of the longest-standing boat builder members of the MRAA.

“Chaparral and Robalo are proud to support and continue our partnership with the MRAA,” said Ann Baldree, senior vice president of Chaparral and Robalo. “We feel very strongly about dealer education and dedicate significant resources to provide training to our sales professionals throughout the world. By enhancing our partnership commitment, we are able to further support our dealers and the MRAA.”

The MRAA has partnered with Chaparral and Robalo for each of the last three years on dealer education, delivering educational programs to the boat brands’ dealer networks. Again in 2016, MRAA – through MRAATraining.com – is providing access to several online training modules on the latest sales trends and advice to help powerboat sales across the network.

“MRAA is honored by its longstanding relationship with the Chaparral and Robalo boat brands,” sais MRAA President Matt Gruhn. “Our educational programming, whether it’s found at our annual Marine Dealer Conference & Expo or online through MRAATraining.com always seeks to provide real-world solutions for today’s dealers, and we’re proud that Chaparral, Robalo and their respective dealer networks continue to find great value in it, as well.”

The Marine Dealer Conference & Expo, co-produced with Boating Industry, will take place on Dec. 5-8 in Orlando. More information and registration can be found at marinedealerconference.com.

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Chaparral and Robalo lead a continually growing roster of boat manufacturers, vendors and suppliers that have chosen to support the dealer community through partnership with the MRAA. Find a full menu of partner benefits here.

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