Brooks Marine Group signs on as MRAA premier partner

The Marine Retailers Association of the Americas announced Thursday that Brooks Marine Group has joined MRAA as a Premier Partner Member, in what will be a multi-tiered relationship that will create several benefits for MRAA members.

Nationally recognized as a top management recruiting firm dedicated to serving the marine industry, Brooks Marine Group shares with MRAA a desire to bolster the industry’s workforce. The relationship has been designed to foster new tools, resources and opportunities for marine dealers.

“We’re excited to partner with the MRAA to help address the workforce challenge that exists across the marine industry,” said Neal Harrell, president of Brooks Marine Group. “Our organization has a deep appreciation of how difficult it has become to find, attract, train and keep a great trades workforce.”

In addition to its financial support of the MRAA, Harrell will assist and advise MRAA on the creation of a guide to successful employee on-boarding.

“Our members come to us regularly for assistance with acclimating employees to working within their dealerships,” said MRAA President Matt Gruhn. “This relationship with Brooks Marine Group gives us direct access to expert insight on solutions that can help our members help their employees make a successful transition into their workforce.”

MRAA and Brooks Marine Group are closely aligned in their workforce endeavors. Brooks Marine Group offers recruting services and a jobs board, and MRAA has worked extensively to develop a Career Center with numerous tools and resources for dealers to use. Harrell is also lending his expertise to deliver relevant content to be included in a Pre-Conference Workshop called “Training: A Simple Path to Continuous Improvement,” to be held at the Marine Dealer Conference & Expo, on Dec. 6 at 8:15 a.m.

“We believe this is just the beginning of a relationship that will prove to be greatly beneficial for the marine industry,” Gruhn says.