Marine financing specialist LH-Finance announced that it has entered into a strategic partnership with Active Interest Media (AIM), the major international boat show producer and publisher of yachting magazines. This new relationship will provide LH-Finance clients with exclusive VIP benefits at AIM’s boat shows – including the Fort Lauderdale International Boat Show on Nov. 3-7, 2016 – and in many new boat dealerships around the country.
The VIP program that AIM is developing for LH-Finance will provide clients with the opportunity to get pre-qualified for marine financing in advance of purchasing new boat brands participating in the program. That pre-qualification information will be loaded onto a custom LH-Finance card that ensures the client will receive VIP treatment both in the boat dealership and at AIM boat shows.
The LH-Finance VIP Card will provide clients with free admission to the Fort Lauderdale International Boat Show in November, Yachts Miami Beach in February 2017, and the Palm Beach International Boat Show in March 2017. At each of the shows, LH-Finance VIP Cardholders will have access to the exclusive AIM VIP Pavilion where they can enjoy complimentary food, open bar, air conditioning, WiFi and a quiet spot to get away and evaluate the brochures they have picked up that day.
“This is the first value-added VIP Card of its kind that I am aware of in the world of marine financing,” said William H.W. Crawford, IV, CEO of United Bank, the parent company of LH-Finance. “We are proud to be partnering with AIM Media, the leading producer of in-water boat and yacht shows, in this highly innovative program which will help to establish LH-Finance as a team that thinks outside the box when it comes to providing superior customer service.”
“With years of expertise zeroed in on marine financing, the LH-Finance team is creative and poised to be a dominant player in the yachting industry in very short order,” said Gary DeSanctis, vice president and general manager of AIM’s Marine Group. “We are happy to be helping them to achieve that goal.”