Priority One awards $15,000 to MRAA members

Priority One Financial Services, Inc. has awarded $15,000 to the Marine Retailers Association of the Americas (MRAA) members who are also Priority One dealer partners since the inception of the program in 2012.

As the endorsed F&I outsourcing provider of the MRAA, Priority One has provided MRAA members, who partner with Priority One, $5 for every customer loan that is facilitated by Priority One. These BonusBucks are paid out on a quarterly basis and since 2012, $15,000 have been awarded.

“We’re thrilled that this rewards program has been a success and has helped marine dealers move more units and earn more income,” Nicole Armstrong, Priority One’s vice president of sales and marketing, said.

Above and beyond the financial rewards, Priority One has also provided MRAA members a number of other services, including free training webinars related to F&I management best practices, educational seminars at several Marine Dealer Conference & Expos (which MRAA co-produces with Boating Industry), a PCI compliance kit containing pertinent advice and forms necessary to remain compliant with federal regulations and generic dealership operations forms to be downloadable from the MRAA Resource Center.

“The MRAA has had a great partnership with Priority One ever since we first built this relationship in 2012,” says Matt Gruhn, president of the MRAA. “Not only does Priority One offer industry-leading F&I outsourcing services, but their team members genuinely care about our members and their businesses, and that can be seen through the numerous resources they offer, above and beyond the incredible BonusBucks program that has benefitted our members so greatly.”

For more information on Priority One, visit For more information on MRAA, visit

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