Discover Boating and OLSON to present new boat buyer research at IBEX

“If you’ve never owned a boat before, how do you start boating and become an owner?” Discover Boating’s latest research explores this question and the new paths people take to boat ownership. Join Discover Boating and their agency partner, OLSON, as they share findings from the most comprehensive study of first-time boat purchasers done to date.

Meet the different types of first-time boat buyers, learn about how they made their dream of boat ownership a reality, and find out what businesses can do to win with the people who will ultimately shape the future of the boating industry. This IBEX session will dive deeper into the boaters of tomorrow: who they are, what attracts them to boating and ultimately how they want to buy.

The session, “How to Win with the First-Time Boat Buyer,” will take place from 1-2 p.m. on Wednesday, Oct. 5 in Room 15 at the Tampa Convention Center.

Join Discover Boating for this 60-minute presentation that will include:

• A snapshot of who our first time boat buyers are;
• The first-time boat buyer’s journey to ownership, from dream to purchase;
• Their motivations for buying, and what’s standing in their way; and
• How the industry can help turn them from dreamers into owners.

This session is open to all industry stakeholders attending IBEX. No pre-registration is required.