Brunswick Corporation (NYSE:BC) announced Tuesday it has named Eric Hendrickson as president of its Crestliner brand of freshwater boats. The appointment is effective immediately. He succeeds Cecil Cohn, who recently became president – Brunswick Financial Services. Hendrickson will report to Jeff Kinsey, president – Brunswick Freshwater Group.
Hendrickson most recently was manager – strategy and business development for the Brunswick Freshwater Boat Group. He joined Brunswick from Hollister in July 2015, where he held various product development, engineering, marketing, operations and business strategy roles. Previously, Hendrickson had worked for the Robert Bosch Tool Corporation, focusing as well on product development and engineering.
Hendrickson earned a Bachelor’s degree in mechanical engineering from the University of Illinois, and his MBA from the University of Chicago, Booth School of Business. Hendrickson will be based in Otsego, Minn.