Center console boat builder Mag Bay Yachts has signed a dealership agreement for the northwest Gulf Coast with the Marine Group, which has a 30-plus-year history serving boaters from New Orleans to Panama City, Florida.
Led by industry veteran Mike Lewis and partner Rick Bastin, the Marine Group team had more than 10 years’ experience selling Cabo Yachts before it was purchased by Brunswick Corporation in 2006. Mike Howarth, founder of Cabo and president of Mag Bay Yachts, said: “Our relationship with The Marine Group goes back many years, as they sold several hundred Cabos in their region”.
Understanding Mag Bay’s past and current company culture was a key element in forging this mutual agreement. Phil Bourque, Mag Bay’s vice president of sales and marketing said, “We feel the Marine Group will be extraordinarily successful in introducing Mag Bay to the northwest Gulf Coast. Their team already possesses a keen understanding of the DNA and vision Mag Bay is built upon."