BRP adds 72 Evinrude dealers in 2016

BRP continues its expansion of the Evinrude sales network by signing 20 new Evinrude dealers in the final quarter of fiscal 2016. This brings the yearly total to 72 new North American dealers partnered with BRP in 2016, which the company sees as a clear indication of the continued momentum of its Evinrude E-TEC G2 engines.

During the past fiscal year, BRP added 16 premium OEM boat builders to its portfolio. This group of builders includes Fairline Florida, Everglades, Cobalt and Sea Pro Boats. Each builder has signed agreements with BRP to supply its Evinrude E-TEC outboard engines.

Consumers of these boat brands will have the power to choose any one of the Evinrude E-TEC or Evinrude E-TEC G2 engines. BRP claims every Evinrude E-TEC G2 engine delivers unrivalled power and performance, best-in-class fuel efficiency, produces up to 75 percent fewer total regulated emissions (based on internal BRP testing), and a maintenance schedule of every five years or 500 hours.

“With an increasing number of marine partners embracing our award-winning Evinrude engines, we’re excited to see more people being exposed to the unmatched benefits our product has to offer,” said Krista Sparkes, vice president of sales, North America, marine propulsion systems division. “Between the rich heritage of the Evinrude brand and the newly re-designed Evinrude E-TEC G2 outboard, more and more boat builders and dealers agree that the E-TEC engine is exactly what customers want, and they are choosing to partner with us to deliver a world-class experience. We are thrilled to continue to welcome new faces to the BRP family.”

BRP’s stated objective of expanding its powersports network by 75 to 85 new dealers in fiscal year 2016 does not include BRP’s marine propulsion systems division.

For more information on Evinrude, visit www.evinrudenation.com. For a complete list of new and existing Evinrude dealers, visit www.evinrude.com.