NEW BERN, N.C. –Hatteras Yachts announced that SAFWA Marine, a subsidiary of Abu Dhabi Ship Building, has joined its global distribution network. SAFWA Marine has been named the exclusive representative and service center for Hatteras/CABO LLC in the Gulf Cooperation Council (GCC) region. Specifically, SAFWA Marine will represent Hatteras in the United Arab Emirates (UAE), Qatar, Bahrain and Oman.
SAFWA Marine will represent Hatteras Yachts at the Dubai International Boat Show, March 1-6, 2016. SAFWA Marine will showcase Hatteras at a boat show display featuring new product and lifestyle photography. The display also will showcase a customized version of the Hatteras 77 Convertible, which demonstrates the builder’s ability to personalize its boats to suit individual owners’ needs and desires.
“We are delighted,” said John Ward, president and CEO of Hatteras Yachts. “The GCC region is an important market for our brand, and SAFWA Marine, with its tradition of integrity and outstanding customer service, is the ideal choice to represent Hatteras for sales and service. SAFWA Marine already has a reputation as the upscale marine brand in the region, and we know the company will do an excellent job of helping us position Hatteras Yachts as a premier international yacht brand throughout the region.”
Hatteras Yachts will provide sales and service training to SAFWA personnel through its Hatteras University program. In addition to the Dubai International Boat Show, SAFWA Marine and Hatteras Yachts will partner in key promotional events in the GCC throughout the year
“The legendary Hatteras brand, with its quality and customer-centric culture, is a perfect fit with the values and vision of SAFWA Marine,” said Khaled Al Rashedi, chairman of SAFWA Marine. “We are proud to be the exclusive representative for Hatteras Yachts in the GCC region and look forward to debuting the partnership at this year’s Dubai International Boat Show.”