Jeanneau/Prestige Yachts America names new marketing director

Jeanneau/Prestige Yachts America (the subsidiary of the French boat builder by the same name), announced Wednesday the appointment of Margriet Mitchell as its new marketing director.

With more than 20 years of agency-side experience, Mitchell has developed and orchestrated many strategic marketing campaigns for clients in a variety of industries and markets. She has worked with many luxury brands including Mercedes-Benz, BMW, Land Rover, Audi, The Ritz-Carlton, and Mandarin Oriental. She is an avid yachtswoman and active member of the Annapolis Yacht Club, the company said.

“We’re extremely pleased to welcome Margriet to our team,” said Nicolas Harvey, president of Jeanneau/Prestige Yachts America. “Today’s marketing programs require new levels of expertise to maximize impact and maintain effectiveness. We’re looking forward to the continued growth of our brands, our team, and our dealer network in 2016.”