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SureShade founder participates in growth panel

By Boating Industry

Dana Russikoff, SureShade co-founder and business leader, participated in a Growth Matters Panel held by the Greater Philadelphia Chamber of Commerce (GPCC) to discuss challenges and opportunities for manufacturing growth in the Philadelphia manufacturing sector.

The (GPCC) manufacturing growth panel, “Growth Matters: Working with Manufacturers to Expand our Regional Economy,”, held on January 27, featured leaders from the manufacturing industry, and stakeholders from sectors linked to it, to identify collaborative opportunities and challenges. Currently contributing 12% percent in annual revenue, or nearly $100 billion in economic impact, manufacturers in Greater Philadelphia have the potential to thrive in the coming years and the region is positioned to experience a resurgence of activity.

The panel was hosted by the Greater Philadelphia Chamber of Commerce and moderated by Tracey Matisak, program host at Philadelphia’s local PBS channel WHYY. Panelists representing manufacturing leaders in the region included: Dana Russikoff, SureShade co-founder and business leader; David Kipphut, Deputy Chief of Career and Technical Education at School District of Philadelphia; Evan Malone, Ph.D., President at NextFab; Stephen P. Mullin, President, Econsult Solutions, Inc.; and Bud Tyler, Vice President, The E F Precision Group.

As the only leader representing the boating industry in the Philadelphia manufacturing sector, SureShade’s Dana Russikoff kicked off her opening statement noting that “the recreational boating industry is one of the last real true U.S. manufacturing industries” as she shared her thoughts on challenges as a startup in manufacturing and the boating industry.

“The timing of our launch in the recreational boating industry in 2008 may not have been viewed as the best time to start a business in the recreational boating industry,” says Dana Russikoff, SureShade business leader and co-founder. “But truth be told it was actually was the perfect time for us because while that industry was contracting along with many other industries around the world, it was an opportunity for us to be able manage our growth and resources.”

Russikoff also shared her thoughts on the many resources needed to grow a new manufacturing business, including access to capital, local manufacturing relationships and hiring the right people.

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