Organizers of the Marine Dealer Conference & Expo have begun planning for the 2016 educational agenda, and seek the help of prospective attendees from throughout the boating industry to shape the itinerary. The time commitment? Just three minutes.
Each year, the process of building the MDCE educational lineup begins with a thorough review of the session evaluations from the prior year, post-event CSI surveys and feedback from attendees and the dealer-led MRAA Education Committee.
Organizers from co-hosts Boating Industry and the Marine Retailers Association of the Americas then create a pre-event survey designed to identify topics most relevant to and desired by the dealer community. Those results are paired with speaker research and input from MDCE’s annual Call for Presentations to develop a fresh and impactful educational lineup.
“We design all of the MDCE educational sessions and experiences to generate a new slate of results for our attendees,” said Liz Walz, vice president of MRAA. “The survey ensures that as our attendees’ needs change, MDCE is there to fulfill them.”
With educational tracks concentrating on sales, marketing, leadership and service, MDCE serves the entire marine retail community — from dealerships and ship’s stores to boatyards and marinas. All are encouraged to take just three minutes to complete the Pre-MDCE 2016 Attendee Survey.
“Each marine retailer is unique,” said Boating Industry editor-in-chief Jonathan Sweet. “That’s why we ask all of you to fill out the survey. We aim to drive growth for every single MDCE attendee.”
The 2016 MDCE will take place from Monday, Dec. 5 through Thursday, Dec. 8 at the Orange County Convention Center and Rosen Centre Hotel. The annual conference saw a 4-percent increase in retail attendance in 2015, a 21-percent jump in Pre-Conference Workshop registrations, as well as a sold-out Expo Hall with more than 100 exhibitors. Total participation included 1,147 marine industry professionals from throughout North America and as far away as Australia.