Beneteau America names new Wisconsin dealer

Beneteau America announces the appointment of Racine Riverside Marine of Racine, Wis.,  as exclusive Beneteau sailboat dealer for Wisconsin, Minnesota and the upper peninsula of Michigan.

“Our new partnership with Racine Riverside Marine came to fruition at the perfect time,” said Beneteau America Sailboat Sales Manager Chris Doscher. “Their presence on the Beneteau exhibit in Chicago this past weekend created a terrific dynamic, and we are thrilled with their performance right out of the gate. We are confident their professionalism and expertise will serve the Beneteau name extremely well and help them form long-time relationships with Beneteau owners.”

Racine Riverside Marine (RRM) is a full-service boat dealership and marina founded in 1990.

Brad Strand, president of Racine Riverside Marine commented, “We are excited to be working with Beneteau America. We’ve long admired the Beneteau commitment to service and quality and look forward to meeting and exceeding the highest of expectations.”

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