MOUNTAIN HOME, Ark. – Bass Cat and Yar-Craft boats recently announced the appointment of Jason Bragg as the National Sales Manager for both brands.
Bragg has 23 years of experience spanning almost every function of the fiberglass freshwater fishing boat industry, including R&D, manufacturing, customer relations, warranty, sales, and marketing. For the last five years, Bragg served as the brand manager for another fishing boat company.
In his new role, Bragg will oversee all Bass Cat and Yar-Craft domestic sales in the U.S., organizing staff and territories as well as providing input on marketing and product research.
“Jason’s experience and determination will help us define target markets to expand our dealer network,” said Rick Pierce, president of Bass Cat and Yar-Craft. “Our goals are aggressive going forward and Jason will play a big part in helping us achieve success.”
For more information visit www.basscat.com and www.yarcraft.com.