Fish & Wildlife Foundation introduces RBFF as new conservation partner to Florida

ALEXANDRIA, VA The Fish & Wildlife Foundation of Florida today announced the Recreational Boating & Fishing Foundation (RBFF) as a new conservation partner, helping to bring national attention to the importance of fishing licenses and their connection to conservation, and connecting youth and families with fishing and boating opportunities to create future lifetime participants.

"Florida is doing important work to sustain its fishing and boating resources, and it wouldn't be possible without participation in the sport," said RBFF President and CEO Frank Peterson. "We are proud to be a conservation partner of the Fish and Wildlife Foundation of Florida. And we support their 'I DO' buy a fishing license campaign and efforts to engage kids and families through its Fishing Camp for Kids and Youth Conservation Camps as great ways to recruit, retain and reactivate anglers and boaters in one of our nation's premiere fishing and boating locations."

According to the U.S. Fish & Wildlife Service (USFWS), 1.7 million people age 16+ went fishing in Florida in 2011, and there were 1.37 million fishing license holders in Florida in 2013. To capitalize on this fishing and boating audience, RBFF will work with the foundation to support efforts that recruit, retain and reactivate anglers and boaters. Both organizations are committed to promoting each other's message and resources. In addition, custom marketing materials including email blasts, TV spots and counter cards will be created to help RBFF meet its mission of increasing participation in the sport, contributing to critical conservation efforts that keep Florida's aquatic natural resources thriving.

"We are so pleased to partner with RBFF as they help support fishing and boating across the nation, and right here in Florida,” Foundation Chairman Rodney Barreto said. “We thank RBFF for its leadership and its work within the outdoor community as a visionary leader and its contribution to the conservation community."

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