Wellcraft launches new consumer website

CADILLAC, Mich. – Wellcraft has launched a new consumer website, as part of the company’s ongoing marketing launch for 2016. The new site is designed to showcase the 2016 lineup of boats and provide the shopping consumer the best experience possible.

The new website is designed to deliver an inspiring experience for the user while optimizing the company’s digital marketing efforts. The new website includes a content management solution that allows for timely site edits and changes within a marketing friendly, in-context editor. In addition, a Build-a-Boat solution has been integrated and includes desktop, tablet and mobile capabilities.

“We’re fully committed to the Wellcraft brand and delivering new models to market,” stated Roch Lambert, Rec Boat Holdings president. “It has been exciting to re-energize the brand with new product. Wellcraft has tremendous consumer awareness and with our new boats and marketing investments we feel confident in a successful new model year ahead.”

The company has launched the 2016 model year with several new models. The new website is part of a larger integrated marketing plan for the brand, which includes extensive print and on line advertising campaigns, e-blast efforts, social platform expansion and a program agreement with Ship Shape TV.

The company is seeking new dealers to fill out an already strong performing network. If you are interested in a potential dealership opportunity, please contact Andy Gamble at 231-779-2315, or agamble@recboatholdings.com.

Visit the new Wellcraft consumer website at www.wellcraft.com.