EDENTON, N.C. – Regulator Marine and the Marine Retailers Association of the Americas have formed a multi-faceted partnership to help Regulator Marine dealers find even greater success in the year ahead.
As part of this partnership, Regulator Marine has joined MRAA as a platinum partner member, the highest level of membership available. In addition, the boat builder has sponsored its dealers in joining the MRAA by paying for a one-year retail membership for each of its dealerships.
Finally, Regulator Marine is sponsoring its dealers’ registration for the Marine Dealer Conference & Expo, to be held Nov. 15-18 in Orlando. The company will pay for two people from each dealership location to attend the four-day event. MDCE features 35 educational sessions geared toward helping dealers improve personally and professionally in areas like leadership, management, sales, marketing and service.
“We believe that membership in the MRAA will afford our Regulator dealers with an opportunity to learn more,” says Joan Maxwell, president and co-founder of Regulator Marine, “to use those takeaways to manage their businesses better, and ultimately have a positive impact on Regulator’s business.”
The MRAA Retail Membership gives all Regulator Marine dealers and their employees direct access to the MRAA Rewards Program, which features more than 30 cost-savings, revenue-generating, and education-focused benefits. The average MRAA member that used the MRAA benefits in 2014 saved $685.55, earned $997.91 in additional revenues and had free access to educational resources that are valued at more than $9,500 in total.
The Marine Dealer Conference & Expo, which has been voted by MRAA members as the No. 1 benefit that the association offers, features world-class training and educational opportunities that are specific to boat and engine dealers and is hosted in partnership with Boating Industry. Through a pair of keynotes, 12 in-depth pre-conference workshops, 20 general sessions and one special educational session, the event shares ideas, strategies, best practices and expert advice that dealers can implement immediately upon returning to their businesses.
“The MRAA and its benefits, along with the MDCE, have been designed to deliver results for today’s dealers,” says Matt Gruhn, president of MRAA. “We are very honored that Regulator Marine would not only recognize the tools and resources we offer, but also endorse us in such a significant way. We look forward to welcoming those Regulator Marine dealers that were not already a part of the MRAA family and helping them utilize the resources we have available.”