ROUSH-branded boat launches at SEMA Show

LAS VEGAS — ROUSH Performance and Skier’s Choice, Inc. showcased the first-ever ROUSH-branded boat at the Specialty Equipment Market Association Show today.

The Supra SE 550 ROUSH Edition Wake boat comes with more than 500 horsepower and 575 lb-ft of torque and is equipped with an Indmar 6.2L ROUSHcharged Raptor engine. The Supra SE 550 offers custom metallic colors on the tower and a two-tone hull gelcoat.

“We took what was already a superior boat and added ROUSH looks and legacy,” said Gary Jurick, president of ROUSH Performance. “Along with the powerful ROUSHcharged Raptor by Indmar to give water sports enthusiasts an extra kick, we added refined touches to the interior and exterior to make the Supra SE 550 ROUSH Edition a unique owner’s experience.”

Exclusive benefits include ROUSH styling, more standard features than any boat ever built by Supra, and full customization — all on what the company says is the largest, most comfortable boat in Supra’s fleet.

“The 2016 ROUSH edition takes everything our customers love about Supra and supercharges it,” said Rick Tinker, president of Skier’s Choice, manufacturer of Supra performance inboard wakeboard and waterski towboats. “It brings together the automotive heritage of ROUSH Performance and the precision engineering of Supra Boats.”

The Supra SE 550 contains the latest Supra technology, such as Supra Vision Touch System for easy touchscreen navigation and integrated column and steering wheel controls — an industry first — to keep adjustments at the fingertips while driving.
The trademark ROUSH Hockey Stick body stripe is designed into the gel coat and race-inspired elements are designed into the trailer, tower, interior and engine compartment. For example, a ROUSH Mustang-inspired ball and 18-inch cast aluminum wheels with ROUSH center caps are standard on the Roush Edition trailer.

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The ROUSHcharged Raptor by Indmar has received three awards for innovative achievement and customer satisfaction: The Boat Writers International Innovation award, Boating Industry magazine’s Top Products of 2015 award and the National Marine Manufacturers Association CSI award for excellence in customer satisfaction.

The Supra SE 550 ROUSH Edition will be available in limited quantity this month through Supra’s dealer network.

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