BRP announces new 2016 models, NASCAR sponsorship
NASHVILLE, Tenn. – BRP (TSX:DOO) introduce several new products at its semi-annual dealer meeting, which were met with great enthusiasm by the approximately 2,300 dealers and distributors in attendance from 65 countries.
“This event is one of our biggest ever! It demonstrates the strength of our distribution network, its enthusiasm for our new products and its commitment to our brands,” said Anne Bélec, senior vice president, global brand and strategy. “They are looking for products that will appeal to consumers by their design and technologies as well as their comfort, durability and performance.”
In 2016, BRP is taking its 2015 innovations to the next level with a 300hp model equipped with the new Rotax 1630 ACE engine, which the company says is bigger, more efficient and more powerful than any engine ever produced under the Rotax brand. BRP added that the combination of the increased power and efficiency of the Rotax 1630 ACE engine, the confidence provided by the advanced ergonomics of the Ergolock system and the control and peace of mind that come with the intuitive iBR system will bring the rider experience to the next level.
New Can-Am Defender utility side-by-side vehicle
BRP makes its debut in the utility side-by-side segment by injecting some of the Can-Am DNA into the Defender model. The Can‑Am Defender vehicle was designed and engineered from the ground up to establish new standards in terms of torque and power, as well as versatility to cater to all types of outdoor activities. BRP leveraged its Rotax engine technology to create a work-focused version of the durable V-Twin Rotax engines, specially calibrated to offer the best torque of the industry: the new Rotax 50-hp HD8 or 72-hp HD10 engines.
Can-Am Spyder
For 2016, BRP will expand its presence in the cruiser segment of the motorcycle industry with additions of the F3-T and F3 Limited models to its existing F3, F3-S and F3 Special Series vehicles in the Can-Am Spyder F3 lineup. The company says the new models are loaded with comfort and convenience features to offer greater freedom, flexibility and extra cargo space. All Spyder F3 models are equipped with BRP’s exclusive UFit system that allows riders to adjust their riding position to find a customized fit, feel and riding experience.
NASCAR sponsorship
In addition to introducing an array of parts, accessories and clothing (PAC), BRP also announced a partnership agreement with Kappa, a sport performance clothing manufacturer, who will introduce four clothing collections, including one exclusive to BRP’s Can-Am dealer network. Through this agreement, BRP’s Can-Am brand becomes a sponsor of Kappa’s GoFAS racing team in NASCAR’s 2016 Sprint Cup.
“We are putting everything in place so that 2016 can be a phenomenal year for BRP, its dealers and our customers,” said Bélec. “We have great products: we are entering the side-by-side utility segment, the largest in that industry, with a vehicle that stands out from all the others with tough features, capable performance and clever adaptability. We are also expanding our Can-Am and Sea-Doo lineups, offering strong PAC and adding fantastic product recognition through the NASCAR sponsorship.”
