FOND DU LAC, Wis. – Mercury Marine announced the addition of Michelle Dauchy as the company’s chief marketing officer.
“Michelle’s global experience and vast expertise in consumer marketing made her the ideal candidate for this position,” said Mercury Marine president John Pfeifer. “We are looking forward to having Michelle integrated into all aspects of the global business and provide leadership to our strong global marketing team.”
Dauchy has nearly two decades of global marketing experience with S.C. Johnson, managing iconic brands and P&L's in more than 15 business segments across 80 countries. She has extensive experience using consumer insights to deliver strong brand and product innovation to the global marketplace. Prior to S.C Johnson, Dauchy held senior leadership positions with Bankers Trust Company and Chemical Bank in New York.
Dauchy has a Bachelor of Arts in economics from Dartmouth College and an MBA in marketing from Northwestern University’s Kellogg Graduate School of Management.
“Mercury Marine is an iconic brand in the marine industry and the opportunity to lead its marketing department is very exciting,” said Dauchy. “I have already had the opportunity to experience what makes Mercury so unique and look forward to applying my expertise to help grow the Mercury Marine global brand.”
Dauchy will work from Mercury headquarters in Fond du Lac, Wisconsin.