Rockford Fosgate announces direct-to-builder selling

Rockford Fosgate has announced that it has moved to a direct-to-builder model in order to allow its builder partners to be closer to Rockford Fosgate’s product development experts, technical support group, and global logistics team.

“We believe that both Rockford and our builder partners will benefit from this direct communication and fast response times,” said Bill Jackson, Rockford Corp. president & CEO. “The real-time feedback from the field also allows Rockford to stay close to the consumer, something we have prided ourselves on for decades.”

“With the launch of Rockford Fosgate’s complete end-to-end solutions in the marine audio entertainment category, we feel that the timing is right to now work one-on-one with the builder community,” added Vince Hormovitis, Rockford managing director of business development for powersports.

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