MasterCraft adds central California dealer

MasterCraft announced it is partnering with ETCO Marine of Central California.

ETCO Marine, which has No. 1 market share for the region, was founded by Earl Towsley nearly 50 years ago. With its focus on family values and complete customer satisfaction Towsley, along with business partners Alan and Chad Borba, created what has now become one of the most loyal customer bases in the country. Today, Etco Marine, who pledges the “Very Best” in customer care, continues its consumer satisfaction focal point by having a devoted 27,000 square feet facility with 19 service bays for service, fiberglass and gel coat repair.

With customer satisfaction through high quality product being a “must-have” for ETCO Marine, the company says  switching to MasterCraft was the right decision.

“We understand our customers expect a high-quality product and a great dealer experience to go hand-in-hand,” said Towsley. “We work feverishly to create a category leading customer experience and after having spent time with the management team at MasterCraft and its boats, we are extremely confident our customers will get superior product and service. Having MasterCraft as a reliable and strategic partner is a win-win for everyone.”

MasterCraft is equally enthusiastic about the new partnership with ETCO Marine.

“Central California is such a crucial market for our brand and its growth,” comments Jay Povlin, VP of Global Sales and Marketing for MasterCraft. “To have the preeminent marine dealer in that market with our same values and work ethic is going to be a game changer for MasterCraft. With the ETCO Marine relationship, along with our existing dealers in the market, we believe MasterCraft will become the number one boat in California.”

ETCO Marine will begin its exclusive relationship with MasterCraft effective July 1 2015.