Brunswick launches online dealer certification for all Brunswick boat dealers

LAKE FOREST, Ill. – Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage, announced continued improvements to its dealer certification program in an effort to provide greater value and challenge to the Brunswick marine dealer network. In partnership with the Marine Retailers Association of the Americas (MRAA), Brunswick dealers can now complete their certification online using an interactive virtual platform.  Brunswick boat dealers also will be introduced to new, relevant certification requirements and an expanded two-year certification cycle.

With the new online platform, Brunswick dealers will have the flexibility to complete their certification process at a pace that is convenient for them. Dealers will be able to enter and upload all needed information for each standard, while receiving step-by-step video instruction along the way. The system also allows dealers to save their progress as they work through the standards one-by-one, while retaining the information for the dealers’ use in the future for their recertification.

Once dealers have completed their certification standards, they will attend a one-on-one webinar with a dedicated facilitator to review their uploaded content, discuss areas of strength or weakness and develop specific business improvement strategies tailored to their dealership.

“We are always looking for ways to provide more value, streamline and improve dealer processes and help save our dealers’ time and money,” said Brunswick Dealer Certification Program Manager Kirsten Schuchardt. “This innovative online portal, improved content and simplified two-year certification cycle allow us to address all of these areas while providing a superior certification program that our dealers expect and deserve.”

The Brunswick Dealer Certification guidelines focus on creating continuous improvement throughout the dealership by maximizing customer satisfaction, tightening sales management, improving online and social media marketing, boosting finance and insurance sales and increasing service department productivity. The expanded certification cycle allows dealers to complete their recertification online every two years instead of annually and eliminates the need for onsite visits. Dealers who attain any level of Brunswick Dealer Certification also achieve Marine Industry Certified Dealership (MICD) status, providing them with two industry certifications through one process and one low price.

“There has never been a better time to become a Certified Dealer,” says MICD Program Director Sonja Moseley. The MICD Program launched its online portal in March. “Dealers have already commented on how much more smoothly the process runs and how much less cumbersome it is to get through each of the standards and see certification through to completion. The online platform is a true game changer for the MICD Program, and now for the Brunswick Dealer Certification program as well.”

Brunswick dealers can enroll in the Brunswick Dealer Certification program at Brunswick dealers can learn more about Brunswick Dealer Certification by contacting Kirsten Schuchardt at 920-929-5094 or email at

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