Brunswick acquires Australian parts and accessories company

Brunswick Corporation today announced that it has acquired BLA, Australia’s largest provider of “boating, lifestyle and adventure” products, to strengthen Brunswick’s marine parts and accessories presence in the region.

Terms were not disclosed. BLA had revenues of approximately AUD$50 million in 2014.

“We continue to seek opportunities to strategically grow our marine and fitness operations throughout the world,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy.  “BLA bolsters the distribution arm of our marine P&A business by expanding our reach and customer responsiveness in the important Australian marine marketplace and this region of the world.”

Founded in 1974, BLA has an extensive dealer network throughout Australia and New Zealand and also serves original equipment manufacturers.  BLA offers more than 15,000 different SKUs, including products from such well-known brands as Attwood, BEP, Cannon, Humminbird, Lewmar, Mastervolt, Minnkota, SeaStar Solutions, Sierra and Whale.

BLA will continue to conduct business under its current name and will remain based in Brisbane, Australia.  It also has operations in Melbourne and Perth, Australia, along with Auckland, New Zealand.  BLA will continue to serve its current client base, while working with its current vendor partners as well as collaborating with other Mercury P&A distribution operations, such as Land ‘N’ Sea, to share and integrate best practices and refine performance and operational metrics.

“We are pleased to have completed this transaction with BLA and look forward to continuing and extending a connection with its current client base and the marine industry in the region,” McCoy said.


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