MRAA launches online marine industry directory
MINNEAPOLIS – The Marine Retailers Association of the Americas has made it easier than ever for marine industry suppliers to increase visibility in the marine marketplace and for dealers and retailers to locate potential business partners by launching a new online business directory, mraaindustrydirectory.com.
The MRAA Marine Industry Directory contains hundreds of complimentary company listings for MRAA members, plus opportunities for them to upgrade to more detailed, comprehensive listings for even greater industry exposure.
“MRAA receives e-mails and phone calls from members on a regular basis requesting contact information for suppliers of various types — everything from software providers to boat manufacturers,” says MRAA president Matt Gruhn. “Similarly, our Partner and Associate members are not only looking for referrals, but also frequently inquire about ways the association can help them promote their businesses’ products and services to generate growth opportunities in the industry. The directory provides a means of easily organizing this information and providing 24/7 access to it online, giving them increased exposure for their products and services.”
A basic listing in the MRAA Marine Industry Directory is free for all industry suppliers and includes company name, address and phone number. MRAA Partner and Associate members, including Premier Partners and Platinum Partners, will be recognized with an MRAA logo noting their level of membership, as a free upgrade to their listing. Edits to current listings can be made by contacting the directory’s administrator, YourMembership, at 888-777-6578 or by e-mailing Andy Kropff at akropff@yourmembership.com.
Enhanced profile listings also are available and include the following:
• Full-page listing for your organization
• Listing in 10 categories of your choice
• Rich text company description and logo
• Image, video and audio supported
• Address with Google Maps integration
• Linked website address and contact form
• Phone and fax numbers
• Contact person’s name and e-mail address
In addition to these upgraded features, with an enhanced profile listing MRAA members also will receive a “MRAA Directory Supporter” badge for display on their company website and other relevant marketing materials.
Any company can upgrade their basic MRAA Marine Industry Directory listing to an enhanced listing for $399, but built-in discounts are available for various levels of MRAA membership. Associate Members receive 10 percent off the $399 price; Partner Members receive 30 percent off; Premier Partner Members receive 35 percent off; and Platinum Partner Members are entitled to 40 percent off.
As a special promotional offer, all current MRAA members will receive an additional $40 off the regular full price, on top of their allotted member discount. The discount is valid now through May 15. To take advantage of the $40 discount, use coupon code MRAA40 at checkout.
To get started, MRAA members simply can visit mraaindustrydirectory.com and select the “Create a Listing” tab on the top navigation bar to create an enhanced profile listing today.
For questions regarding listings in the MRAA Marine Industry Directory, to learn more about MRAA membership in general or to join the association, contact MRAA membership coordinator Hannah Muerhoff at 763-333-2420 or hannah@mraa.com.
