MasterCraft adds award-winning dealer, Skiers Marine, to network

VONORE, Tenn. – MasterCraft is pleased to announce it has secured a new agreement with one of the country’s top performing marine dealers, Skier’s Marine in Alabama. The agreement signals both the mutual mission of MasterCraft to work with premium retailers and Skiers Marine’s vision to work with the leading marine brands.

Skier’s Marine, founded in 1995, has grown from a small one-store beginning to a retail and service tour de force. Skier’s Marine now has three full service locations throughout Alabama and serves over 15 major lake communities. With a fully loaded and highly seasoned staff, Skier’s Marine not only creates a world class buying experience for its loyal customers but boasts 6 full time techs and 5 mobile service trucks to make sure their customers are completely cared for post-purchase. As a result of this leading customer focus, Skier’s Marine is the market share leader in Alabama.

So why mess with success and change inboard brands? Skier’s Marine, notwithstanding being ranked a top dealer for other inboard brands and recently winning the President’s Award from a competitive inboard brand, believes the move to MasterCraft is more in line with their company’s core values, which is decidedly focused on customer satisfaction. “From the beginning our dream was to build a dealership based first, and foremost, on developing strong customer relationships” said Rett Tyler, President and Founder of Skier’s Marine. “Our success in building those strong relationships depends largely on being able to offer the best products and services in our market for a reasonable price. In short this is why we are making the move to MasterCraft – they have a highly premium product and offer their customers an extraordinary amount of quality and value for the price. We trust our customers will be exceedingly satisfied with a MasterCraft in their garage or slip.”

MasterCraft is equally enthusiastic about the new partnership with Skier’s Marine. “Alabama is such a crucial market for our brand and its growth,” said Jay Povlin, VP of Sales and Marketing for MasterCraft. “To have the preeminent marine dealer in that market on our side is a huge benefit for our company and we are grateful they are on the MasterCraft team. Suffice to say, we know what its like to compete against them so we are certainly looking forward to working with them from here on out.” Skier’s Marine will soon begin its transition and be fully online in July as the official MasterCraft dealer for Alabama. Skier’s Marine will have MasterCraft sales and service at the 3 locations listed below:

  • 10171 HWY 280 Westover, AL 35147
  • 15493 HWY 72 Athens, AL 36111
  • 6905 HWY 49 S. Dadeville, AL 36853

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One comment

  1. Rett,
    It is always exciting to hear when a vendor continues to excel because they believe in being the best they can be for the customer! Skiers always served YMCA Camp High Harbour with excellence and curtsey! Thank you for our time together and a job well done! I wish You and Skiers continued success! Do It Baby!
    Mike King
    YMCA Camp High Harbour
    (770) 532-2267

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