NMMA names marketing team for 2016 Miami International Boat Show

The National Marine Manufacturers Association has announced its creative and media relations partners for the 75th Progressive Insurance Miami International Boat Show, taking place February 11-15, 2016, at its new location – Miami Marine Stadium Park and Basin.  The show’s official creative partner is global agency Crispin Porter + Bogusky, and for the third consecutive year its PR agency of record is Vine Communications, Inc.

“We’re thrilled to partner with CP+B and Vine Communications to create a new Miami International Boat Show for the industry and attendees and elevate its status as one of the world’s greatest boat shows,” stated Thom Dammrich, president of the NMMA.  “Having a powerhouse global creative team coupled with astute communications professionals who understand the Miami market gives the NMMA invaluable assets to re-position the boat show brand in its new location and raise the bar on marketing efforts.”

Crispin Porter + Bogusky is a global agency with a Miami-based team of creative problem solvers specializing in developing and redefining iconic brands. Crispin Porter + Bogusky was named the Agency of the Decade between 2001 and 2010 by Advertising Age. Vine Communications has been helping brands cultivate a following since 2006. The travel and hospitality PR firm works with the best-of-the-best, building credibility and creatively connecting clients with target audiences.

For more information on the Miami International Boat Show, visit www.miamiboatshow.com.