Registration opens for newly redesigned MDCE

MINNEAPOLIS — Organizers of the Marine Dealer Conference & Expo kick off the grand opening of registration today with a brand new marketing campaign.

The fresh look for MDCE includes an updated logo and new imagery inspired by marine retailers’ passion for the boating business.

“MDCE attendees are a pretty diverse group, but what they share in common is a drive to be the best in delivering the boating lifestyle to their customers,” explains Liz Walz, vice president of the Marine Retailers Association of the Americas, which produces the annual event in partnership with Boating Industry. “This year’s marketing campaign celebrates that drive and MDCE’s unique ability to fulfill it through education, networking, products and services that help dealers take their business to the next level.”

As an added bonus, marine retailers who register in the month of April receive a $50 discount off of the full conference rate of $499. MRAA members receive an additional $75 off of their registration for a total discount of $125. This represents the lowest registration rate of the year.

“There’s no other event that gives marine retailers so many opportunities for growth and improvement under one roof,” says Boating Industry editor-in-chief Jonathan Sweet. “The special pricing available in April represents an incredible value, especially when you consider all the new offerings we’ve been adding in recent years.”

To receive the special April pricing, visit and register by April 30. MRAA members should log into the website with their username and password before registering to receive their $75 member discount on top of the special April pricing.

MDCE 2015 will include an opening and closing keynote address and four educational tracks — Leadership, Sales, Marketing and Service Plus — designed specifically to address the most critical aspects of marine dealer operations. In addition, the MDCE pre-conference workshops, which have featured several of the most highly rated educational sessions for two years running, will return with an even more impactful lineup of unique, hands-on sessions. New for 2015, MDCE also will include a learning lab, where attendees can consult one-on-one with leading experts.

The 2015 MDCE is scheduled for November 15-18 at the Orange County Convention Center and Rosen Plaza Hotel in Orlando, Fla. In 2014, MDCE attracted more than 580 dealers, 40 percent of which attended for the very first time. MRAA’s goal is to grow the event to more than 1,000 dealer attendees. To learn more, visit

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