Same-store boat dealer sales up slightly in February

After a January decline, marine dealers saw a modest uptick in same-store sales in February.

Sales were up 0.3 percent from February 2014, following the 1.5 percent year-over-year dip in January, CDK Global Recreation reported Monday. Sales were up in all four categories in the report, which is based on data from users of CDK’s Lightspeed software.

Unit sales saw the smallest increase, up only 0.2 percent from 2014, following a 1.1 percent drop in January. That came on the heels of double-digit growth in November and December. Unit sales have posted year-over-year gains for 10 of the last 12 months.

Service department revenue, which experienced the largest year-over-year decline in January at 13.5 percent, had the best growth from February 2014 at 3.6 percent last month. Service department revenue has been up year-over-year for five of the last six months and nine of the last 12, according to CDK.

Parts revenue continued its positive streak, with sales up 2.8 percent from February 2014. That was the 11th month in a row of year-over-year growth for that department, which was up 7.0 percent in January.

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