My-Villages names Michael Russo Strategic Technology Advisor

HOBE SOUND, Fla. – My-Villages today announced that it has appointed Michael L. Russo as Strategic Technology Advisor. In his new role, Mr. Russo will advise My-Villages on the development of its online service coordination tool that helps local businesses communicate and coordinate with their existing customers.

Mr. Russo, currently a senior director at Oracle Hospitality, has over 20 years of experience building innovative software products and teams, driving strategic business initiatives and developing go-to-market strategies. His areas of expertise include mobile and enterprise solutions, data analytics and cloud services.

“Michael Russo has a long track record of using mobile, enterprise and cloud technologies to improve customer satisfaction and help businesses provide prompter, more efficient and more streamlined service,” said Kevin Hutchinson, founder and CEO of My-Villages. “As My-Villages further develops its solution to address the needs of local service businesses and their customers, Michael will provide valuable vision and insight, particularly on connecting the service pro’s hand-held mobile device to back-end systems.”

My-Villages’ offering includes a web-based tool for service professionals to communicate with customers about essential tasks, appointments and ongoing service needs. In the past 18 months, My-Villages has delivered this automation to the marine industry, helping local boat yards, marinas and other businesses manage customer interactions, service coordination and tasks. This front-office solution, The Boat Village, is integrated with DockMaster, My-Villages’ back-office technology for boat businesses to manage accounting and other functions.

“Customers are used to engaging electronically with banks, taxi services, airline companies and other key service professionals. However, many local service businesses have yet to figure out how to interact with their customers online,” said Mr. Russo. “Through the marine industry solution, My-Villages has proven that collaborative, task-based automation and sharing between service pros and their customers is not only highly effective, it’s also affordable for small and medium-sized businesses.”

At Oracle Hospitality, Mr. Russo is responsible for guiding, communicating and driving execution of the hospitality product line technical vision with focus in mobility and cloud innovations. Prior to the recent acquisition by Oracle, Michael served as chief technology officer to MICROS Systems, Inc., a leading provider of enterprise applications for the hospitality and retail industries.

Before MICROS Systems, Michael was senior vice president of technology and deployment at Prematics, Inc., a provider of mobile health IT solutions for doctors. Earlier in his career, Michael was chief technology officer and vice president at Artromick International, provide of an SaaS-based mobile commercial software product. Prior to Artromick, Michael was vice president of development at NeighborCare, Inc., a long-term care pharmacy services company.

For more information about My-Villages, find the company on Facebook at ‘My Villages,’ on Twitter @myvillagesinc or visit

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